Virtual Tour Photography Statistics
Innovative Marketing with Significant ROI
The California Association of Realtors findings show that “Multiple photographs/Slideshows” continue to be the online feature with the highest rating among all online features, followed by “Map/Directions.”
Because of the nature of the Internet, more photos can be posted with your MLS Web listing and on a home website than in any other medium and for a fraction of the cost.
Virtual Tour Photography Statistics: Hard to Ignore!
Point2 conducted a study monitoring listings over a 30-day period which clearly showed that properties featuring just one photo generated approximately five views and 1.37 leads, while listings displaying 21 or more images received over 77 views and close to 11 leads. Clearly, the listings that added 20+ photos generated nearly 10 times the number of leads and over 15 times the number of views.
Another study relating to the number of photos a listing posts compares photos to the number of Days on Market (DOM). The findings show that listings with more photos sold faster. This is a snapshot of the “number of photos to Days on Market (average) analysis.”
- 1 photo = 70 DOM
- 6 photos = 40 DOM
- 16-19 photos = 36 DOM
- 20 photos max – 32 DOM
Virtual Tour Photo Gallery
The following photos are from an ever-growing collection of residential homes and commercial properties photographed – over 3,500 to-date – for virtual tours. Large or small, urban or rural, new or old, all properties for sale benefit from professional photography and virtual tours.











